Included below are White Papers, eBooks and articles that highlight some of our strategic thinking about the next step in customer identification, acquisition and retention. Also check out our Newsletter Archive. It's loaded with great articles about how to synchronize sales and marketing.
| Lead Nurturing Series: Do your Prospects Recognize You? |
| If you were asked to rank customer equity and attachment, how would you do? More importantly, would your customers agree? As a benchmark, consider that Marketing Sherpa's Business Technology Benchmark Guide 2007-08, found that 80% of B2B technology customers believe they found the vendor, rather than the vendor finding them. Which means you need to be in their sphere of recognition in order to be "found." |
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| Get Up Close & Personal With Customers |
How marketing can best leverage automation to nurture relationships.
Creating demand for a company's products is mission critical. It's what marketing does.
In a customer-driven environment, getting close enough to provide authentic and relevant expertise is based on your ability to extract actionable intelligence from mountains of data. What's stopping you from getting closer? |
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| The Interaction Value Track |
Where the rubber meets the road for online customer interactions.
Find out how to build relationships that drive demand and shorten the sales cycle with synchronized customer interactions. Isn't it time for marketing to have quantifiable evidence for how their efforts contribute to sales results? |
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| Why Naked CRM Systems Don't Work |
Maximize CRM Value with an Interactive Sales Portal
Learn how a sales portal can provide the tools both sales and marketing need to improve performance by aligning CRM with sales processes, providing on-demand access to valuable, real-time information and enabling collaboration. |
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| What Sales Really Needs From Marketing |
7 Strategies to get more and better prospects into your sales pipeline.
Read this eBook by Jill Konrath and learn why sales and marketing have challenges and seven strategies for overcoming them. Specifically, Jill discusses what salespeople really need you to know about today's sales environment and what you can do to help them crack into corporate accounts.
Sponsored by Einsof. |
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| 5 Criteria for Online Marketing Success |
| Most technology investments are made to gain a competitive advantage. The overall success of any implementation is whether your organization has a new or enhanced ability to compete effectively in its marketplace. Given that, here are five criteria that, if met, ensure a competitive marketing advantage. |
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Build Momentum:
Harness the Intelligence that Drives Sales |
| Learn how synchronizing sales and marketing knowledge and insights can dramatically shorten your sales process. |
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| Drive Sales Excellence with an Interactive Sales Portal |
| Some companies aren't clear that there are necessary sales tools beyond CRM. Or, if they have attempted a sales portal, it's used as an information distribution center. You've seen them, the kind of sites where people go out and download everything and then don't go back except under duress. If this is the type of sales portal your organization is operating with, take a guess about how out of date the messaging is that most of your sales team is using. Three months old? Six months? A year, or more? |
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| Make Knowledge Sharing Easy |
| In March '06, a survey conducted by IBM found that 80% of CEOs see collaboration as being critical to growth. Find out how to get salespeople to buy in and get marketing and sales to work together. |
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| Pulling Mindshare Critical for Interactive Marketing |
| In a B2B complex sale, it'll take a lot more than one website visit to close a deal. Learn more about how you can improve your outbound communications to pull prospects to you and keep their mindshare focused on your company's products and services. |
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