Why Naked CRM Systems Don't Work

Maximize CRM Value with an Interactive Sales Portal

Research shows that utilization is the primary obstacle preventing CRM from contributing lasting results to an organization’s performance and productivity. Many organizations spend a lot of effort and resources implementing CRM systems only to have salespeople resist using them. The key to successful CRM systems is the method by which information is collected and utilized. CRM systems collect the raw material, but to be successful, the collection must be painless and the raw material must be available in useful ways.

Learn how a sales portal can provide the tools both sales and marketing need to improve performance by aligning CRM with sales processes, providing on-demand access to valuable, real-time information and enabling collaboration. Interactive sales portals also reduce the need for manual data entry by extracting data from the backside to update the CRM system automatically. Learn about three major CRM challenges salespeople face and how sales portals can help to overcome them.

The Bare Fact is that “…utilization is the primary obstacle preventing CRM from contributing lasting results to an organization’s performance and productivity.” [2005 Miller Heiman Sales Effectiveness Study]