The Einsof CRM for Marketing System is a comprehensive platform that collaboratively connects you with your prospects, customers and partners to build effective personalized relationships. Finally companies are empowered to implement a closed loop with their Sales CRM solution. The CRM for Marketing System includes solutions for website and portal delivery, complemented by online demand generation, content management, prospect lifecycle management and data collection and analysis tools. Real-time measurements of campaign effectiveness and returns on marketing investment provide constant feedback for tuning of programs and strategies. The system collects prospect information as they respond and react to online marketing campaigns and website content. Short-term sales opportunities are identified and passed to sales. Buying patterns and cycles are identified and prospects profiled based on their actions and interest. Automated online interactions, based on this prospect profile information, continue to nurture prospects through the buying cycle. Feedback loops from sales provide street-level insights to customers and how effectively messaging and collateral is driving the buying process. Thanks to synchronization with the Einsof Interactive Sales Portal - initial prospect engagements are highly personalized and focused. By utilizing individual prospect intellgence, sales efforts are more effective and customer relationships are stronger. |
Increase Marketing Effectiveness
Einsof CRM for Marketing System
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Marketing Website |
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Publish Marketing Materials |
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Automate Email Campaigns |
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Campaign Landing Pages |
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Sales and Marketing Collaboration |
Marketing provides messaging and collateral to sales. With Einsof collaboration tools, sales can provide effectiveness feedback, rate content for its usefulness in their sales activities and suggest resources they'd love to have. Marketing can see usage metrics for their collateral and what materials sales reps are using for meeting preparation with which leads. This insight will help marketing fine-tune the messaging and deliver to sales, what they need to close more deals. The ability to track usage to closed deals gives marketing factual statistics to show the value of their contribution to the sales process. When sales reps submit success stories, marketing can follow up with case studies that can be used in the sales process. |
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Integrate with CRM |
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Product Launch Microsites |
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